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More on FIFA

May 31, 2011

Sepp Blatter will be re-elected as FIFA president tomorrow. Attempts by the English and Scottish FAs are too little too late. I listened to an interesting discussion on BBC Radio World Have Your Say. Contributors far smarter than me suggested that the best way to get shot of the bandits running FIFA is a variant of the virtual Day of Rage I suggested yesterday. That variant is to target the FIFA sponsors, whose brands stand to be tarnished by any corruption proven at FIFA.

I agree. Companies like Coca Cola, Adidas and Hyundai, who monitor social medis traffic for adverse comments, will surely be pretty spooked by massive Twitter and Facebook campaigns taking them to task for associating themselves with FIFA’s tarnished brand. They will also note the swift disassociation of many high-value sponsors from Tiger Woods. Accenture, Gatorade, Gillette, and AT&T all pulled away from Woods on account of his extramarital escapades. If proven, would widescale corruption be seen by the corporates as a lesser crime than Tiger’s floozie addiction? I don’t think so.

All the signs point towards Blatter’s triumph being short-lived. Should he succumb to pressure from FIFA’s sponsors, then, as a Brazilian contributor to the BBC programme suggested, it is not enough to skim off the leadership. The whole rotten edifice should be subject to a root and branch reform. 

More parallels with the Arab Spring. Likely to happen? Well, the army’s still ruling Egypt….

From → Middle East, Social, Sport

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